MKT-205 Online
Marketing

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Course Calendar

Week  Weekly Readings Assignments Written Assignments and Exams
Week One Chapters 1-2:  text, powerpoint, lectures Title of Marketing Plan
Week Two Chapters 3- 4:  text, powerpoint, lectures Test chapters 1-2, Situational Analysis and SWOT of Marketing Plan
Week Three Chapters 5-6:  text, powerpoint, lectures Marketing Objectives for Marketing Plan
Week Four Chapters 7-9:  text, powerpoint, lectures Test chapters 3-6, Segmentation/Target Marketing Strategy for Marketing Plan
Week Five Chapters 10-11:  text, powerpoint, lectures Positioning Strategy section for Marketing Plan, Celestial Seasonings Case Analysis
Week Six Chapters 12-14: text, powerpoint, lectures Test chapters 7-11, Marketing Mix Strategy for Marketing Plan
Week Seven Chapters 15-16:  text, powerpoint, lectures Implementation Strategy and Executive Summary for Marketing Plan
Week Eight Chapters 17-18:  text, powerpoint, lectures Test chapters 12-16-- Complete Marketing Plan with Powerpoint Presentation of Plan

Last updated: November 21, 2005

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[Welcome] [Course Orientation] [Syllabus] [Course Calendar] [Announcements] [Assignments] [Exams] [Grades] [Resources] [Lecture Notes] [FAQ] [CampusCruiser]