Writing Intensive Courses in Business

BUS 205 Marketing 3 SH

Introduces marketing as a vital business activity in the American economy. Describes the marketing environment, marketing analysis and strategy, and the marketing program. (writing intensive)

BUS 308 Organizational Behavior 3 SH

Prerequisites: Junior standing

Study of organizational behavior of individuals and the collective behavior of humans in organizations; emphasis on development of managerial skills, interpersonal communication, behavioral dimensions of decision making, motivation, leadership, and organizational development. (writing intensive)

BUS 481 Business Strategy and Policy 3 SH

Prerequisites: BUS 205, 307, 308; Senior standing

Strategic planning in the business environment; implementation of strategy and policy in operations, marketing, finance, and human resource management functions; extensive use of case analysis. (writing intensive)

BUS 482 Senior Seminar 3 SH

Prerequisite: BUS 481

A continuation of BUS 481 devoted to case analysis and study of organizational environments and major issues facing organizations. (writing and presentation intensive)